Retrieval is not citation: only ~15% of retrieved pages make the final answer
Evidence: 7/10 · Large study
85% of AI-retrieved pages never get cited; getting retrieved is SEO, getting cited requires extractable, quotable, definitive content
How to implement this
- GEO vs SEO: What Actually Changed (and What Didn't) →
GEO and SEO are not rivals: AI engines pick citations from search results, so SEO remains the foundation. Here is exactly what changes on top of it.
Sources
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